Microsoft targets the iPad with
launch of its first-ever tablet
MICROSOFT last night unveiled a new touch-screen computer and operating system that could consign the traditional PC to history.
The US giant is pumping a billion dollars into marketing Windows 8 and its first-ever tablet, the Surface.Experts said it was the company’s latest attempt to close the gap on rival Apple and its iPad tablet.
Microsoft chief executive Steve Ballmer described yesterday’s launch as one of the biggest moments in the firm’s history.
He said: “We have kicked off a new era for Microsoft and for our customers.”
Windows 8 is radically different from the previous Microsoft operating systems.
The Start button and menu and desktop icons have gone.
Users are greeted on start-up by a mosaic of tiles displaying apps.
Microsoft claims it bridges the gap between standard computers and tablets.
Analysts said the new focus on tablets may speed up the demise of the PC — Microsoft’s strength for years.
Five years ago, more than 90 per cent of computers ran Windows.
Now with Apple and Google Android dominating smartphones, it is found on just 30 per cent of devices.
Jason Jenkins, of tech website CNET, told The Sun: “Microsoft realises the market has moved from normal computers to touch-screen devices like the iPad. This will keep them in the game.”
- PM David Cameron uses an iPad donated by Apple in April, an official list of gifts has revealed.
At least now they have a chance against Apple.
-STEVE HAWKES
No comments:
Post a Comment